Tim Cook Quotes

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.
Tim Cook

Life, Tomorrow, Everything

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.
Tim Cook

Life, Someone, Happen

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
Tim Cook

Money, Great, Home

Anything can change, because the smartphone revolution is still in the early stages.
Tim Cook

Change, Revolution, Early

Apple doesn't do hobbies as a general rule.
Tim Cook

General, Rule, Apple

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
Tim Cook

Change, Special, Unique

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
Tim Cook

Focus, Confused, Goal

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.
Tim Cook

Hard, Small, Find

I am who I am, and I'm focused on that, and being a great CEO of Apple.
Tim Cook

Great, Focused, Apple

I don't really think anything Microsoft does puts pressure on Apple.
Tim Cook

Pressure, Apple, Microsoft

I don't think Apple has to own a content business.
Tim Cook

Business, Content, Apple

I learned that focus is key. Not just in your running a company, but in your personal life as well.
Tim Cook

Life, Focus, Learned

I love museums but I don't want to live in one.
Tim Cook

Love, Live, Museums

I think two people with strong points of view can appreciate each other even more.
Tim Cook

Strong, Two, Appreciate

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
Tim Cook

Else, Rather, Somebody

I've always hated litigation, and I continue to hate it.
Tim Cook

Hate, Continue, Hated

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
Tim Cook

Different, View, Legacy

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.
Tim Cook

Life, Give, Wanted

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Tim Cook

Love, Reality, Makes

To whom much is given, much is expected. I do believe this. It's embedded in me.
Tim Cook

Expected, Whom, Embedded

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
Tim Cook

Great, True, Focus

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
Tim Cook

Best, Simple, Focus

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.
Tim Cook

Pleasing, User, Toaster

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
Tim Cook

Focus, Problem, Wall

You can only do so many things great, and you should cast aside everything else.
Tim Cook

Great, Everything, Else

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Biography

Nationality: American

Type: Businessman

Born: November 1, 1960

Links

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