Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis

Damn the great executives, the men of measured merriment, damn the men with careful smiles oh, damn their measured merriment.
Sinclair Lewis

Every compulsion is put upon writers to become safe, polite, obedient, and sterile.
Sinclair Lewis

He who has seen one cathedral ten times has seen something; he who has seen ten cathedrals once has seen but little; and he who has spent half an hour in each of a hundred cathedrals has seen nothing at all.
Sinclair Lewis

Intellectually I know that America is no better than any other country; emotionally I know she is better than every other country.
Sinclair Lewis

Our American professors like their literature clear and cold and pure and very dead.
Sinclair Lewis

People will buy anything that is 'one to a customer.'
Sinclair Lewis

Pugnacity is a form of courage, but a very bad form.
Sinclair Lewis

The middle class, that prisoner of the barbarian 20th century.
Sinclair Lewis

There are two insults no human being will endure: that he has no sense of humor, and that he has never known trouble.
Sinclair Lewis

What is love? It is the morning and the evening star.
Sinclair Lewis

Whatever poet, orator or sage may say of it, old age is still old age.
Sinclair Lewis

When audiences come to see us authors lecture, it is largely in the hope that we'll be funnier to look at than to read.
Sinclair Lewis

When facism comes to America it will be wrapped in the flag and carrying a cross.
Sinclair Lewis

Winter is not a season, it's an occupation.
Sinclair Lewis