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Seth Godin Quotes
- Page 2
Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits.
If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.
I was lucky enough to co-found a business in college that ended up with 400 employees, and I launched 20 different projects while I was there - a project a week.
Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.
If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.
Kickstarter isn't a profit center, it's an organizer and an instigator.
The future of publishing is about having connections to readers and the knowledge of what those readers want.
If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it fails, how often it is putting things in front of people that don't work.
The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win.
I think there's plenty of room for blogs that exist to pay the blogger, or blogs that exist to turn a profit. That's just not the kind of blog I'm writing, and I'm not the kind of blogger that could do that.
If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work.
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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Image of the Moment
Robert A. Heinlein
H. L. Mencken
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