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Seth Godin Quotes
Marketing is a contest for people's attention.
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
Permission marketing is marketing without interruptions.
Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits.
When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate.
Dig your well before you're thirsty.
Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.
My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
I made a decision to write for my readers, not to try to find more readers for my writing.
The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.
The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.
We're not going to outgrow our need for information.
I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
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Image of the Moment
Robert A. Heinlein
H. L. Mencken
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