Rosser Reeves Quotes

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
Rosser Reeves

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
Rosser Reeves

Unless a product becomes outmoded, a great campaign will not wear itself out.
Rosser Reeves

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.
Rosser Reeves

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Rosser Reeves Quotes

Type: Businessman Quotes Category: American Businessman Quotes Year of Birth: 1910 Year of Death: 1984 Nationality: American Find on Amazon: Rosser Reeves Related Authors: Stephen Covey Warren Buffett Jim Rohn Bill Gates Henry Ford Peter Drucker W. Clement Stone Jack Welch Ted Turner	Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares. Rosser Reeves No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell. Rosser Reeves Unless a product becomes outmoded, a great campaign will not wear itself out. Rosser Reeves You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand. Rosser Reeves