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I just want to have a normal life, like everyone else, you know?
I think I'm always adopting a persona. That's how I look at pop music. I don't feel like I have to be myself. I feel like I have to be true to myself, but I don't have to show an exact picture of who I am.
My friends who are not from Sweden tell me that I'm more reserved or maybe more ... I guess the opposite of what a Latin American would be. Maybe because Scandinavians are more careful with their words and I guess it takes a lot to become a friend of a Swede.
Club culture is always going to be a reflection of youth culture, but I think we're maybe moving into a time when the club is a place where older people can go, too. And it's a place people go to connect to themselves, it's not always about the party. It's also about letting off steam and expressing yourself and connecting to other people.
The marketing is just as important as the music, almost.
I didn't mind being in school. But I was usually uninspired and always late. I did what I had to, but not more.
I think that girls are always expected to have opinions about each other, and maybe I don't have an opinion about some things, you know?
Sure the Internet is the future, but what we do on the Internet is still very primal.
The music industry used to be able to control a single dance on the very smallest level of when people are supposed to hear it, and when they're supposed to start liking it, and when they're supposed to start buying it. And that's trashed, you know, that big machine that takes control and works albums for a long period.
When you're 17 and you have an idea, people don't really listen to you. I came out of an environment where my parents were always pushing me to do what I wanted and be creative, and I was not used to the industry's way of thinking.
Being onstage and communicating with an audience was part of my life since I was very little, but I was never pushed into singing. My parents were so uninterested in me making music.
Everyone's talking about how no one is buying records any more, but to me it's quite logical. In the 1990s, music was so hardcore-marketed to a certain group of people that I think a lot of kids felt taken advantage of.
I don't want to have that thing where I make an album and then I'm super-constantly present in everyone's life for three years, and then gone for the next three.
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