A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
Richard Branson

And obviously, from our own personal point of view, the principal challenge is a personal challenge.
Richard Branson

And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.
Richard Branson

Business opportunities are like buses, there's always another one coming.
Richard Branson

Fortunately we're not a public company - we're a private group of companies, and I can do what I want.
Richard Branson

I believe in benevolent dictatorship provided I am the dictator.
Richard Branson

I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.
Richard Branson

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.
Richard Branson

I love the freedom of movement that my phone gives me. That has definitely transformed my life.
Richard Branson

I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.
Richard Branson

I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.
Richard Branson

Lightning is something which, again, we would rather avoid.
Richard Branson

Like getting into a bleeding competition with a blood bank.
Richard Branson

My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost.
Richard Branson

Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.
Richard Branson

Right now I'm just delighted to be alive and to have had a nice long bath.
Richard Branson

The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.
Richard Branson

The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went.
Richard Branson

The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.
Richard Branson

We believe that within five years, 96 percent of British consumers will have access to the Internet, whether it be through a personal computer, a set-top box or a mobile phone.
Richard Branson