The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Marshall McLuhan

There are no passengers on spaceship earth. We are all crew.
Marshall McLuhan

Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
Marshall McLuhan

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
Marshall McLuhan

We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan

We drive into the future using only our rearview mirror.
Marshall McLuhan

We shape our tools and afterwards our tools shape us.
Marshall McLuhan

When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
Marshall McLuhan

Where the whole man is involved there is no work. Work begins with the division of labor.
Marshall McLuhan