Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
Marshall McLuhan

Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
Marshall McLuhan

For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
Marshall McLuhan

Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist.
Marshall McLuhan

Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
Marshall McLuhan

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
Marshall McLuhan

I don't necessarily agree with everything I say.
Marshall McLuhan

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.
Marshall McLuhan

I wouldn't have seen it if I hadn't believed it.
Marshall McLuhan

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan

If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
Marshall McLuhan

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
Marshall McLuhan

Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
Marshall McLuhan

It is the framework which changes with each new technology and not just the picture within the frame.
Marshall McLuhan

Jokes are grievances.
Marshall McLuhan

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
Marshall McLuhan

Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
Marshall McLuhan

Money is a poor man's credit card.
Marshall McLuhan

Money is just the poor man's credit card.
Marshall McLuhan

Most of our assumptions have outlived their uselessness.
Marshall McLuhan