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Leo Bogart Quotes
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Advertisements may be evaluated scientifically; they cannot be created scientifically.
Leo Bogart
May
,
Cannot
,
Created
In my opinion, fun is what makes advertising successful.
Leo Bogart
Fun
,
Successful
,
Opinion
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Leo Bogart
Success
,
Great
,
Cannot
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