So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense.
Kurt Loder

Some of the most important stories don't lend themselves to television treatment.
Kurt Loder

Television's not going read stories to you.
Kurt Loder

Television's very dependent on images. That's not what news is.
Kurt Loder

Unless you're doing a feature piece, which is going to be longer, and you have more time to get into stuff.
Kurt Loder

Well, a lead is the most important thing about the story.
Kurt Loder

Well, in features, and in writing especially, it's often the style of the writer comes in.
Kurt Loder

Well, news is anything that's interesting, that relates to what's happening in the world, what's happening in areas of the culture that would be of interest to your audience.
Kurt Loder

Whomever you're going to interview, you have to be interested in what it is you want to know from them. You have to be interested in the subject.
Kurt Loder

You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works.
Kurt Loder