Jonathan Ive Quotes

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Jonathan Ive

Simple, Place, Purpose

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan Ive

Trying, Problem, Become

Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive

Developing, Designing, Incredibly

There's no learning without trying lots of ideas and failing lots of times.
Jonathan Ive

Learning, Trying, Times

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
Jonathan Ive

Design, Nothing, Mean

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
Jonathan Ive

Hard, Different, Easy

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
Jonathan Ive

Love, May, Find

When something exceeds your ability to understand how it works, it sort of becomes magical.
Jonathan Ive

Understand, Ability, Works

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan Ive

Wonderful, Making, Aware

I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive

Age, Design, Wanted

I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
Jonathan Ive

Good, Made, Thoughts

I think subconsciously people are remarkably discerning. I think that they can sense care.
Jonathan Ive

Care, Sense, Discerning

It never ceases to amaze me what it takes to develop and bring to mass production a product.
Jonathan Ive

Takes, Bring, Develop

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
Jonathan Ive

Strange, Face, Aware

It's difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive

Heart, Difficult, Company

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive

Hard, Making, Natural

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
Jonathan Ive

Good, Yourself, Father

People's interest is in the product, not in its authorship.
Jonathan Ive

Interest, Product, Authorship

Perhaps I'd like to design cars, but I don't think I'd be much good at it.
Jonathan Ive

Good, Design, Cars

The nature of having ideas and creativity is incredibly inspiring.
Jonathan Ive

Nature, Creativity, Ideas

There is beauty when something works and it works intuitively.
Jonathan Ive

There's no other product that changes function like the computer.
Jonathan Ive

Changes, Computer, Function

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Biography

Nationality: American

Born: 1967

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