Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John Wanamaker

Courtesies cannot be borrowed like snow shovels; you must have some of your own.
John Wanamaker

Courtesy is the one coin you can never have too much of or be stingy with.
John Wanamaker

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
John Wanamaker

I know half the money I spend on advertising is wasted, but I can never find out which half.
John Wanamaker

It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties.
John Wanamaker

It's easy to work for somebody else; all you have to do is show up.
John Wanamaker

Keep up the old standards, and day by day raise them higher.
John Wanamaker

Nothing comes merely by thinking about it.
John Wanamaker

People who cannot find time for recreation are obliged sooner or later to find time for illness.
John Wanamaker


When a customer enters my store, forget me. He is king.
John Wanamaker