It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
James Cash Penney

Luck is always the last refuge of laziness and incompetence.
James Cash Penney

Men are not great or small because of their material possessions. They are great or small because of what they are.
James Cash Penney

My definition of an executive's job is brief and to the point. It is simply this: Getting things done through other people.
James Cash Penney

No business can succeed in any great degree without being properly organized.
James Cash Penney

No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't.
James Cash Penney

No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.
James Cash Penney

No serious-minded man should have time for the mediocre in any phase of his living.
James Cash Penney

Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.
James Cash Penney

Salesmanship is limitless. Our very living is selling. We are all salespeople.
James Cash Penney

Salesmanship, too, is an art; the perfection of its technique requires study and practice.
James Cash Penney

Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.
James Cash Penney

Success cannot come from standstill men. Methods change and men must change with them.
James Cash Penney

Success will always be measured by the extent to which we serve the buying public.
James Cash Penney

The art of effective listening is essential to clear communication, and clear communication is necessary to management success.
James Cash Penney

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
James Cash Penney

The best teamwork comes from men who are working independently toward one goal in unison.
James Cash Penney

The disciplined are free.
James Cash Penney

The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.
James Cash Penney

The Golden Rule finds no limit of application in business.
James Cash Penney