A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
James Cash Penney

A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
James Cash Penney

As a rule, we find what we look for; we achieve what we get ready for.
James Cash Penney

Change is vital, improvement the logical form of change.
James Cash Penney

Clock watchers never seem to be having a good time.
James Cash Penney

Courteous treatment will make a customer a walking advertisement.
James Cash Penney

Determine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton.
James Cash Penney

Do not primarily train men to work. Train them to serve willingly and intelligently.
James Cash Penney

Every man must decide for himself whether he shall master his world or be mastered by it.
James Cash Penney

Exchange ideas frequently.
James Cash Penney


Growth is never by mere chance; it is the result of forces working together.
James Cash Penney

Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.
James Cash Penney

I believe a man is better anchored who has a belief in the Supreme Being.
James Cash Penney

I believe in trusting men, not only once but twice - in giving a failure another chance.
James Cash Penney

I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.
James Cash Penney

I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
James Cash Penney

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.
James Cash Penney

I was long brought up to think that it was nothing short of a crime to miss a sale.
James Cash Penney

It is always the start that requires the greatest effort.
James Cash Penney

It is the service we are not obliged to give that people value most.
James Cash Penney