Care more than others think wise.
Howard Schultz
China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
Howard Schultz
Dream more than others think practical.
Howard Schultz
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
Howard Schultz
Expect more than others think possible.
Howard Schultz
I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
Howard Schultz
Risk more than others think safe.
Howard Schultz
Starbucks represents something beyond a cup of coffee.
Howard Schultz
Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.
Howard Schultz
We have a big opportunity in China. We think the number of stores here can rival the number in North America.
Howard Schultz
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