Care more than others think wise.
Howard Schultz

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
Howard Schultz

Dream more than others think practical.
Howard Schultz

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
Howard Schultz

Expect more than others think possible.
Howard Schultz

I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
Howard Schultz

Risk more than others think safe.
Howard Schultz

Starbucks represents something beyond a cup of coffee.
Howard Schultz

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.
Howard Schultz

We have a big opportunity in China. We think the number of stores here can rival the number in North America.
Howard Schultz