Frank Luntz Quotes

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.
Frank Luntz

Love, Emotional, Nothing

We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.
Frank Luntz

Passion, Sound, Decide

Some people call it global warming; some people call it climate change. What is the difference?
Frank Luntz

Change, Difference, Call

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.
Frank Luntz

Success, Care, Understand

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.
Frank Luntz

Work, Together, Rather

If you're a good numbers person, you're a bad language person.
Frank Luntz

Good, Bad, Person

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.
Frank Luntz

Good, Passion, Fact

People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.
Frank Luntz

Work, Political, Succeed

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.
Frank Luntz

Work, Words, Try

There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties.
Frank Luntz

Political, Problem, Felt

We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.
Frank Luntz

Rest, Memory, Hear

Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down.
Frank Luntz

Good, Evil, Fire

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Frank Luntz

Truth, Story, Dry

Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you.
Frank Luntz

Life, Change, Interested

How I say it has as much of an impact on what people think of me as what I say.
Frank Luntz

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.
Frank Luntz

Change, History, Language

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.
Frank Luntz

Politics, Done, Before

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.
Frank Luntz

Emotional, Someone, Person

My job as a pollster is to understand what really matters.
Frank Luntz

Job, Understand, Matters

One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.
Frank Luntz

Mad, Touch, Trouble

Politics is gut; commercials are gut.
Frank Luntz

Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.
Frank Luntz

Winner, Everyday, Open

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.
Frank Luntz

Single, Seen, Worst

So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean.
Frank Luntz

Business, Mean, Understand

Sound science must be our guide in choosing which problems to tackle and how to approach them.
Frank Luntz

Science, Problems, Sound

Share with your Friends

Everyone likes a good quote - don't forget to share.

Biography

Nationality: American

Type: Politician

Links

Find on Amazon: Frank Luntz

Cite this Page: Citation

Popular Topics

Friendship Quotes

Motivational Quotes

Inspirational Quotes

Related Authors

Benjamin Franklin
Robert Kennedy
Ron Paul
Mitt Romney
Patrick Henry
Alexander Hamilton
Hubert H. Humphrey
Hillary Clinton
More

Get Social with BrainyQuote

BrainyQuote Desktop

BrainyQuote Mobile

Site

Quote of the Day

Social

BQ on Pinterest

Syndication

Funny Quote Feed

Love Quote Feed

Nature Quote Feed

About Us