Donald Norman Quotes

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.
Donald Norman

Work, Experience, Job

Beauty and brains, pleasure and usability - they should go hand in hand.
Donald Norman

Beauty, Hand, Pleasure

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
Donald Norman

Philosophy, Service, Player

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
Donald Norman

Good, After, Big

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.
Donald Norman

Design, Everyone, Often

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.
Donald Norman

Mistakes, Purpose, Deal

Everyday people are not very good designers.
Donald Norman

Good, Everyday, Designers

I believe that robots should only have faces if they truly need them.
Donald Norman

Truly, Faces, Robots

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.
Donald Norman

Life, Compromise, Excellent

I prefer design by experts - by people who know what they are doing.
Donald Norman

Design, Experts, Prefer

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Donald Norman

Science, Cannot, Decide

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
Donald Norman

Love, Technology, Looking

If you think the products don't match what you want from a product, don't buy it.
Donald Norman

Match, Buy, Product

In my opinion, no single design is apt to be optimal for everyone.
Donald Norman

Design, Single, Opinion

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.
Donald Norman

Learning, Impossible, Write

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.
Donald Norman

Design, Everything, Perfect

Knowing how people will use something is essential.
Donald Norman

Knowing, Essential

Market segmentation s a natural result of the vast differences among people.
Donald Norman

Result, Natural, Among

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.
Donald Norman

Free, Lives, Wherever

Readers always seem to think that the author has some control over the design of their books.
Donald Norman

Design, Control, Books

Scientists are always skeptics.
Donald Norman

Scientists, Skeptics

So what does a good teacher do? Create tension - but just the right amount.
Donald Norman

Good, Teacher, Create

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.
Donald Norman

Happy, Nothing, Done

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.
Donald Norman

Important, Problem, Old

To me, error analysis is the sweet spot for improvement.
Donald Norman

Sweet, Error, Analysis

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Biography

Nationality: American

Type: Scientist

Links

Find on Amazon: Donald Norman

Cite this Page: Citation

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