A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
Donald Norman

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.
Donald Norman

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
Donald Norman

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.
Donald Norman

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.
Donald Norman

Beauty and brains, pleasure and usability - they should go hand in hand.
Donald Norman

Everyday people are not very good designers.
Donald Norman

I believe that robots should only have faces if they truly need them.
Donald Norman

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.
Donald Norman

I prefer design by experts - by people who know what they are doing.
Donald Norman


I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Donald Norman

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
Donald Norman

If you think the products don't match what you want from a product, don't buy it.
Donald Norman

In my opinion, no single design is apt to be optimal for everyone.
Donald Norman

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.
Donald Norman

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.
Donald Norman

Knowing how people will use something is essential.
Donald Norman

Market segmentation s a natural result of the vast differences among people.
Donald Norman

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.
Donald Norman

Readers always seem to think that the author has some control over the design of their books.
Donald Norman