Quote of the Day
David Ogilvy Quotes
- Page 2
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
The advertisers who believe in the selling power of jingles have never had to sell anything.
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.
Advertising is only evil when it advertises evil things.
I do not regard advertising as entertainment or an art form, but as a medium of information.
Advertising reflects the mores of society, but it does not influence them.
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
What you say in advertising is more important than how you say it.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
Ninety-nine percent of advertising doesn't sell much of anything.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
Find on Amazon:
Cite this Page:
Download the free
BrainyQuote iPhone/iPad app
Create beautiful picture quotes to share, and get Today's Quote in Notifications on your devices.
Nathan Meyer Rothschild
Get Social with BrainyQuote
Follow BrainyQuote on Facebook, Twitter and Google+ to share inspiring quotes with friends. Join now!
Image of the Moment
Quote of the Day
BQ on Facebook
BQ on Twitter
BQ on Pinterest
BQ on Google+
Quote Of The Day Feeds
Quote of the Day Email
© 2001 - 2015 BrainyQuote