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Bruce Henderson Quotes
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Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.
Bruce Henderson
Plan
,
Possible
,
Mediocrity
The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.
Bruce Henderson
Success
,
Successful
,
Between
The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.
Bruce Henderson
Someone
,
Happen
,
Else
Your most dangerous competitors are those that are most like you.
Bruce Henderson
Dangerous
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Biography
Nationality:
American
Type:
Businessman
Born: 1915
Died: 1992
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