Architecture arouses sentiments in man. The architect's task therefore, is to make those sentiments more precise.
Adolf Loos

At the beginning of the nineteenth century we abandoned tradition, it's at that point that I intend to renew it because the present is built on the past just as the past was built on the times that went before it.
Adolf Loos

Be not afraid of being called un-fashionable.
Adolf Loos

Be truthful, nature only sides with truth.
Adolf Loos

Changes in the traditional way of building are only permitted if they are an improvement. Otherwise stay with what is traditional, for truth, even if it be hundreds of years old has a stronger inner bond with us than the lie that walks by our side.
Adolf Loos

Does it follow that the house has nothing in common with art and is architecture not to be included in the arts? Only a very small part of architecture belongs to art: the tomb and the monument. Everything else that fulfils a function is to be excluded from the domain of art.
Adolf Loos

It does not do to use it with forms whose origin is intimately bound up with a specific material simply because no technical difficulties stand in the way.
Adolf Loos

Man loves everything that satisfies his comfort. He hates everything that wants to draw him out of his acquired and secured position and that disturbs him. Thus he loves the house and hates art.
Adolf Loos

Supply and demand regulate architectural form.
Adolf Loos

The house has to please everyone, contrary to the work of art which does not. The work is a private matter for the artist. The house is not.
Adolf Loos

The house has to serve comfort. The work of art is revolutionary; the house is conservative.
Adolf Loos

The law courts must appear as a threatening gesture toward secret vice. The bank must declare: here your money is secure and well looked after by honest people.
Adolf Loos

The Potemkin city of which I wish to speak here is none other than our dear Vienna herself.
Adolf Loos

The room has to be comfortable; the house has to look habitable.
Adolf Loos

The work of art is brought into the world without there being a need for it. The house satisfies a requirement. The work of art is responsible to none; the house is responsible to everyone. The work of art wants to draw people out of their state of comfort.
Adolf Loos

The work of art shows people new directions and thinks of the future. The house thinks of the present.
Adolf Loos